Case Study
Starwood
Starwood’s strength lies in a diverse portfolio of nine distinct lifestyle brands and an award-winning loyalty program. In 2007 Frits van Paasschen took the reins with the goal of not only growing the portfolio, but making Starwood a truly international hotelier. Over the past six years, Starwood has executed against that plan, opening new properties in Dubai, Qatar, India and China; but international growth presents new risks. Starwood H