STARTUP SEEKING FUNDS FINDS FOCUS, DEFENSE VIA DATA-DRIVEN ANALYSIS CHALLENGE In order to attract more investors, a venture-backed startup with a new surgical treatment option for fracture repair in osteoporotic patients wanted to determine and validate the technology’s market potential. Because many fractures are treated with minimally invasive methods, including slings, splints, braces and casts, the first step was to ascertain what, if any, percentage and types of injuries warranted surgery, and how many of those surgical patients would be candidates for the technology. Navigant was brought in to help the startup create a strategic plan to move forward and secure investments. SOLUTION Through comprehensive research and analysis, Navigant identified the types of patients who mo

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