info@gmnameplate.com // 1-800-366-7668 // Pg. 1 The challenge Starbucks requested GM Nameplate (GMN) to manufacture a unique label for their holiday gift card. To give the card dimension and shine, Starbucks chose an embossed metal label to wrap around the center of the holiday card. However, when designing the label, several challenges arose. Since the cards would go through a reader, precautions needed to be tak- en to ensure the aluminum thickness and embossing height did not affect the transaction by blocking the magnetic strip. Other challenges included selecting the right metallic color and designing an accurate embossed logo within the limited label space. Project goals • Determine the optimal material thickness and embossing height • Provide a variety of metallic color opti

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