Case Study
Staley Credit Union - Online Banking Helps Build Robust Digital Channel Strategy
Case Study Staley Credit Union Online Banking Helps Build Robust Digital Channel Strategy When Staley Credit Union was no longer happy with its online banking solution, it turned to Fiserv, a trusted partner that already supplied the credit union’s account processing system and several other solutions. Staley Credit Union was using a standard online banking solution that didn’t enable the credit union to brand its website the way it wanted to. Since other financial institutions in Decatur, IL – where Staley is headquartered and has three branches – were using the same solution, Staley leaders were concerned they couldn’t differentiate their credit union from the competition. To compound the situation, Staley’s online banking provider began marketing other products directly to