CHALLENGE St Mel’s Brewing Company is a Longford-based craft brewery that started production in 2014. With a range of Pale and Dark Ales and Lager beers made from the highest quality ingredients, and seasonal specials that continually whet the appetite of a growing band of customers, the firm saw double- digit growth in the first six months of 2015. A two-man company, the main business challenges are logistical. When Operations Director Liam Hanlon and Managing Director Eoin Tynan are not in the brewery making beer or sorting out sales and distribution from the adjacent office, they are on the road, either delivering or marketing their products. Communications becomes crucial for such a tight ship, and they were suffering badly with poor services from their original provider. P

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