Case Study
Spirit stores up even greater efficiency for Selfridges
Selfridges & Co is one of the UK’s leading chains of department stores. It opened its first flagship store in London’s Oxford Street in 1909 and even today, this is the UK’s second largest shop. In its first year , the store exhibited the plane in which Louis Bleriot made the first cross channel flight. In 1925, the first public television broadcast was made from the shop by John Logie Baird. Selfridges now also has large stores in Birmingham, Ma