1100+ Challenge SPI Cinemas company was founded in 1974 began operating multiplexes in Chennai, and eventually expanded to 10 states in India. SPI is often lauded for its premium quality and inexpensive pricing. SPI is notable for being the first multiplex operator in India to equip its screens with the Dolby Atmos and Auro 11.1 sound systems. They have a team of over 1200 employees working from across geographies. Currently, they have 84 screens across Tamilnadu, Puducherry, Kerala, Karnataka, Maharashtra, Andhra Pradesh and Telangana. SPI Cinemas was in search of a digital engagement owing to their urgent requirement to have a scalable, digital solution to their engage- ment programs. Below given are a few reasons to finalise Xoxoday: The User Interface of Xoxoday is robust a

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