As part of the larger brand— Glenwood Hot Springs—the Spa of the Rockies needed a singular identity. The holistic, organic treatments offered at the Spa are mineral based and inspired by the mineral waters. The name was coined by visi- tors at the turn of the century and is reborn to introduce a new moment in Hot Springs history. Spa of the rockie Scase study “It was really fun and exciting to design imagery using underwater cameras, f

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