South Cook County – Will County Transit Service Restructuring Study Pace Suburban Bus Service Objective Develop and apply sophisticated market segmentation-based planning techniques to improve the effectiveness of suburban transit services in support of the South Cook County – Will County Transit Service Restructuring Study. Pace’s Challenge The southern and southwestern suburbs of Chicago had changed significantly since bus service was last comprehensively evaluated. Pace needed a defensible process of evaluating travel markets, identifying proposed service recommendations, and building consensus among a wide range of stakeholders. Our Approach Cambridge Systematics developed and applied a sophisticated transit service planning strategy based on a market research effort that used househo

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