Case Study SoundCloud paves road to revenue with mobile testing About SoundCloud SoundCloud is the world’s largest music platform, with over 175 million users. Creators can record, upload and share sounds, while listeners use SoundCloud to discover and enjoy music from the most diverse creator community on earth. Since November 2009, iOS users have been able to use the SoundCloud app, while the first version of SoundCloud on Android became available in December 2010. In November 2015, the company released SoundCloud Pulse, a mobile app for creators. Web to Mobile to Monetization SoundCloud had been focused on their website as the primary interface that creators and listeners use to interact with the platform. Though early to iOS and Android, mobile usage has accelerated in the

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