JONESBORO, AR Seeing is Believing Residential integrator talks about the value of a great showroom in selling 4K “They see it and say, ‘I’ve got to have it.’” That’s how Ryan Heringer, president of Sound Concepts in Jonesboro, AR, explains why 45% of his display sales today are 4K sets. “A lot of people come in here and don’t really know what 4K is,” Heringer says. “But they’ll see it and say, ‘Holy cow! What is that?’ And once we explain wha

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