CASE STUDY ‘Sorbo’s helping hand’ CURTEC'S SWINGBAR CRATE FORMS PART OF THE INNOVATION PROCESS AT NEDAC SORBO Nedac Sorbo is a trading and distribution company specialising in non-food products in areas such as household products, pet food, home and office, fashion accessories and self-medication. Besides its own brands Sorbo produces house brands for retailers and leading third parties. For Sorbo, innovation in customer-

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