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Sony Electronics: Revenue Boost with MROI Modeling

Sony Electronics: Revenue Boost with MROI Modeling

Accenture
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Sony Electronics: Revenue Boost with MROI Modeling – Project Snapshot Sony Electronics is leveraging Accenture’s Agile Marketing Analytics Platform software to improve return on marketing investments (MROI). Accenture Interactive has been performing MROI modeling for Sony Electronics in the United States over the last eight years. During the latest modeling refresh, Accenture provided a strategic framework to enhance Sony’s integrate

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