Case Study

Sonic improves Supply Chain Management capabilities

Sonic improves Supply Chain Management capabilities

Sonic Customer Success Sonic Corp. is the largest chain of drive-in restaurants in America. In 1953, the prototype of the ?rst Sonic Drive-In opened in Shawnee, Oklahoma. Now, more than 50 years and 3,500 drive-ins later, Sonic enjoys the highest customer frequency rate in the quick-service restaurant industry with average unit sales of more than $1.1 million annually. Sonic is known for its made-to-order American classics, signature menu items, speedy service from friendly Carhops and heaping helpings of fun and personality. In 2010, Sonic Corp. identi?ed gaps and operational ine?ciencies in their supply chain and reached the conclusion that adding more people was not the most e?ective way to address these challenges. Sonic began the process of evaluating available technology platforms bu

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