JasperLabs technology became part of the DataXu programmatic marketing stack. DataXu has one of the most diverse integrated creative suites in the industry. Adding dynamic creativity to their product helps complete the story, enabling marketers to connect the dots and personalize creative messaging, making it more integral throughout a consumer’s journey. The product owner, Stefan Lucyshyn, wanted to make the software into a scalable and reliable SaaS platform to support thousands of impressions and ad units. Perfectial was asked to improve the platform while avoiding the time and cost of finding and hiring a multidisciplinary team. SOLUTION Perfectial’s transparent technical leadership and hybrid outsourcing approach enabled Stefan to multiply his in-house resources

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