Eyebobs is able to design and kickstart their brand across multiple locations while creating a plan to manage their upcoming locations. THE CLIENT Eyebobs is a high-end designer of eyewear is now opening their eyes to the world of retail. Starting in 2001, Julie Allinson set out “to create a line of distinctive, high-quality eyewear for people like her, the irreverent and slightly jaded”. Eyebobs started designing and selling their products in boutiques. Now moving into the retail industry, they have expanded their products to include blue light frames, all day readers and polarized sunglasses. During 2018 they opened stores located in Minnesota, Mall of America and Orlando and are on track to open 3 new locations in the first half of 2019 and more by the end of the year. THE CHALLE

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