Socialize, a mobile app and social networking tool provider, deployed Splunk to overcome challenges analyzing millions of daily API requests and hundreds of gigabytes of data. Using Splunk Enterprise, SDK for Python, and Google Maps Add-on, Socialize gained real-time operational visibility, automated manual processes, and improved reporting. This enabled faster troubleshooting, reduced staffing needs, and empowered data-driven decision-making for advertisers and developers. Splunk’s analytics also support real-time bidding, campaign optimization, and developer diagnostics, driving revenue growth and operational efficiency.

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