Case Study Social Listening on Smart Cities In today’s world, online channels have evolved into powerful mediums and are more effective tools than traditional marketing and advertising are. To leverage these channels, the client wanted Evalueserve to undertake in-depth research and analytics exercise in the smart cities space to understand the key topics being discussed in the US and the UK. Client A Global IT Leader Industry IT and Networking Evalueserve Solution Evalueserve used its two-pronged Research-augmented Social Listening approach, which is a combination of: Active Online Listening: • Data consolidation from multiple sources to identify key topics, influencers and sentiments around 'smart cities' • Trend analysis to discover key trending themes / to

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