Case Study
SOASTA Lets Squarespace Rest Easy for The Big Game
High stakes for Squarespace at Super Bowl XLIX Boasting the widest viewership of any televised event with advertising rates at $4.5 million per 30-second national spot, Super Bowl XLIX was a high stakes game for advertisers. No stranger to this game, Squarespace was back for a repeat performance after last year’s successful Super Bowl ad. However, Squarespace upped the ante this time. Last year, it built a static website with no interactive