1 | CASE STUDY: SNOOK-EASE CONSUMER PRODUCTS CASE STUDY: Snook-Ease Self-Care Solutions Using PCMs microteklabs.com2 | CASE STUDY: SNOOK-EASE The human body was not designed to tolerate uncomfortable conditions. And during late fall, winter and early spring months that generally means warmth. For the young, elderly, those with medical conditions (such as diabetes) and others involved in cold, damp outdoor activities, foot warmth is paramount. Whether too hot, not warm enough, or simply unreliable, personal heating products never quite delivered as promised. Today however, a small Ann Arbor-based company, Snook-Ease (www.snook-ease.com), is solving the problem. The company’s self-care solutions include slippers, socks and heated inserts. Warmed in the microwave, Snook-Ea

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