Consumer goods distributor saves time with virtual card capture technology SmileMakers DELIVERED FLEXIBILITY For customer payment preferences THE CHALLENGE Founded in 1977, SmileMakers specializes in patient giveaways and practice promotion products for dental and medical markets. They are the leader in the creation and distribution of stickers, rewards and incentives featuring popular characters and children’s themes. With so many healthcare customers, they were inundated with virtual credit cards payments. SmileMakers received over 5,000 single-use credit card payments in 2018 alone. With only one full- time employee for customer billing and payments, several hours a day were lost to processing virtual card payments. These time pressures made it difficult to accommodate increa

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