www.bidswitch.com Copyright © 2015 IPONWEB Ltd SMARTSWITCH CASE STUDY  Overcoming Limited Bidstream Listening SmartSwitch solves a variety of programmatic challenges. Smaller scale DSPs often have technology and infrastructure cost and capacity limitations around processing the massive volumes of bid requests available in the global programmatic ecosystem. Without the ability to listen to the entire bidstream in real-time, SmartSwitch can

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