234 Market St., Floor 4 | Philadelphia, PA 19106 215-600-0050 slicecommunications.com info@slicecommunications.com /SliceCommunications @slicecommunications @slicecommunications /company/slice-communications We responded promptly by bringing the opportunity to Godshall’s and getting them to quickly create a wood smoked turkey bacon replica medal. With its rapid production of the medal, we were able to tweet Sage and let him know his bacon medal was on the way. He then “favorited” the tweet and we started to formulate our plan of action. This is a process we call “newsjacking” – taking relevant, timely stories and turning out actionable content. We put out a press release to people who had initially referenced Sage’s gold medal tweet in the media, with other targets including reporte

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