Case Study
Skyline Exhibits: Multiple Tactics Add Up
Skyline Exhibits 1-800-328-2725 www.skyline.com © 2007 Skyline Exhibits Skyline Exhibits: Multiple Tactics Add Up Skyline Exhibits achieved a 20-percent gain in leads at Exhibitor Show 2007 with a combination of results-oriented tactics: Use information as a promotional giveaway. Because helping exhibitors succeed is an element of the Skyline brand, the company offered free White Papers on trade show marketing trends in four vertical ma