Digital freedom via customer service “Welcome to Sky ...” is the greeting now familiar to pay TV customers when they call the hotline number to order the programs they want to watch on a pay-per-view basis. However, it’s not call center staff the callers are talking to, but a state-of-the-art voice dialog system from CreaLog. More than 60,000 calls per hour can be processed by the voice portal as Sky subscribers order a special sports

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