Case Study
Sky News Arabia
Customer profile Sky News Arabia (SNA), the sister channel of Sky News in the Mid- dle East and North Africa, was officially launched on 6 May 2012. The 24-hour service goes out in both SD and HD from a state-of- the-art production facility in Abu Dhabi. The channel is a joint venture between the Abu Dhabi Media Investment Corporation and BSkyB and is available on multiple viewing platforms, including tablets and smartphones. The channel is