Overview Sky IT Group is a leader in global sell-through data collection, validation, and analytics. Its SKYPAD web-based reporting suite integrates advanced data collection and integration methodologies with an intuitive user-focused interface, giving merchandising, planning, and sales teams access to a powerful self-serve reporting platform. Challenge As the company’s client roster grew to over 50 global brands, including Theory, Alice & Olivia, Lacoste, Fendi, and Marc Jacobs, several chal- lenges emerged around data variety, velocity, and volume. How can these high-profile brands collect critical data, run high-performance ana- lytics, and visualize results to understand con- sumer behavior? Gil Hakami, Business Development Manager for Sky IT Group, realized what was requ

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