Taboola Video Ads amplified Sirloin and NHN Commerce’s high-quality video campaigns across the open web, leveraging Taboola’s deep learning targeting to reach audiences during peak periods and deliver engaging creatives. The result was a 82% increase in ROAS and a 16% drop in CPA relative to targets, with video viewability averaging 82%, showcasing Taboola’s ability to optimize timing, creative delivery, and distribution at scale. This collaboration demonstrates how automated, data-driven video campaigns on the open web can drive substantial e-commerce performance for food brands.

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