Simply Asset Finance Case Study01 Zoho - www.zoho.com/one/ The company Brief summary Simply began its journey with Zoho CRM just over 3 years ago when it was in its early stages. Starting with a blank sheet of paper as a start up in 2017, to begin with processes had the potential to be very manual. The introduction of Zoho CRM into the business enabled Simply to have a centralised and secure way of managing customers and pipeline, ensuring that the dream to launch a ‘cloud first’ start up in the finance industry became a reality. A year into the Zoho CRM journey, Simply switched to Zoho One to further enhance the customer journey and to build on efficiencies internally, by taking advantage of the full suite of products available. Zoho is a core part of the tech infrastructure with

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