Simple Skincare CASE STUDYThe Simple Skincare brand is over 50 years old and was launched as an alternative to high street brands with its perfume and colour free soap, recommended by doctors for sensitive skin. Following this the brand successfully launched its famous cleanse, tone and moisturise regime. Simple Skincare is the UK’s no.1 facial Skincare brand. Simple Skincare commissioned Idealogy (Brand Consultants) and Rocktime to help reposition the brand online. As part of this exercise their web presence was consolidated from a number of desperate sites into a single one with a clear message and purpose. The Challenge To provide an innovative e-strategy to support Simple’s ambitious growth plans for becoming the Uk’s No.1 facial skincare product by volume. The Solution Origin

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