SIMPLE, COST-SAVING COLLABORA TION Challenge Arjuna Solutions is in the numbers business. The Washington, D.C.-based company is advancing marketing analytics through its ExactAsk software, which can predict exactly how much non-profit organizations should ask of each donor through direct marketing. For Steve Goodman, Chief Relationship Officer, and Rachel Bender, Chief Technology Officer, the math is much simpler: the lower they can keep c

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