Silverstone used Medallia Experience Orchestration to transform its fan engagement strategy, achieving a 10% increase in fan acquisition, 12% boost in Clubhouse membership upsells, 7% rise in ticket sales, and a 15% reduction in cost-to-serve. Within eight weeks, Silverstone integrated MXO across all touchpoints, enabling personalized, data-driven interactions and identifying superfans for targeted outreach. By connecting historic and real-time data, they streamlined ticketing, enhanced marketing, and improved service journeys. The platform empowered Silverstone to deliver a fully connected, year-round fan experience.

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