CASE STUDY OPPORTUNITY The world-wide smart phone market has been growing rapidly. Given its growth, the demand of smart phone users to carry their critical data on the go is more apparent than ever. SilverLinx set out to find a way to create an app to help users manage their data on Windows Phone devices. The goal was to provide a better user interface for critical data when rendered in a smaller phone screen. BUSINESS SITUATION When laying out the requirements for the app, SilverLinx started with an Excel comparison. “We identified that potential users would want the ability to read and modify data rows on a vertical screen and that the data source would most likely be an Excel spreadsheet, “said Jingsong Zhang, VP at SilverLinx. The app was designed to carry default data templat

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