The Opportunity Although Yamaha Music was already utilizing digital content for instore promotions on a standalone basis, the company wanted to take its marketing activities to the next level by deploying a fully integrated solution that would reflect the highly regarded status of the Yamaha brand. In 2013, Yamaha Music embarked on a European-wide initiative to enhance the retail experience for consumers and asked Mindbomb to explore a number of options on its behalf. These included the deployment a companywide digital signage network and the development a purpose-built web application for Smartphones that would allow consumers to interact with in-store promotions and browse different music genres simply using their Smartphone’s web browser, thus increasing consumer eng

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