PROBLEM Driving the change from passive saving to active investing was not the only challenge faced by SCBS. The new application had to be intuitive, easy to use and native mobile to appeal to an audience very used to apps in their personal lives. Furthermore, the asset classes of bonds and investment funds were not ones that had benefited from early digitisation, like FX. And as if that wasn’t enough, the application had to be integrated into at least ten legacy systems of the bank. CASE STUDY Multi-asset mobile solution leads the way Siam Commercial Bank Securities, the securities arm of one of SE Asia’s largest commercial banks, wanted to lead the drive away from passive saving and towards investing, tapping into its enormous client base. Being the first to market with a mob

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