Case study With customer caution holding back growth in the fast-moving consumer goods (FMCG) industry, how can companies maximize marketing and sales efforts to get their brands off the shelf and into shopping baskets? Leading FMCG company SHS Group worked to understand consumer behavior, buying habits and market trends. The faster it could analyze the data, the faster it could adjust sales promotions and maximize product performance. By deploying the SAP® HANATM database, SHS Group can run reports 98 percent faster than before and has gained a 100-times boost to query performance, giving near-instant access to key information and driving smarter business decisions. Helping sales teams work better Founded in 1975, SHS Group owns SHS Group drives smarter deals with

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