Case Study
Showcasing Ford Innovations With Intelligent Fog & Haze Effects
Showcasing Ford Innovations With Intelligent Fog & Haze Effects The Ford Rouge Factory Tour, part of The Henry Ford Museum in Dearborn, Michigan, was recently upgraded to showcase Ford’s rich history as well as offer a glimpse into the innovative future of the Ford F-150. The facility’s key attraction, the Manufacturing Innovation Theater, created, developed and produced by BRC Imagination Arts, was re- imagined from the ground up using state-of-the-art technology –including Rosco’s Intelligent Fog System – to create a multisensory exploration of the entire Ford F-150 manufacturing process. BRC Imagination Arts combined storytelling with multimedia effects to create a show that would highlight the F-150’s engineering achievements and inspire future generations of designers