Cinema is no longer all about the movie; the visual experience is moving beyond the auditorium to stimulate and entertain cinema-goers in all areas of the venue. NEC digital solutions transform the cinematic experience at Showcase Cinemas. Luxury cinema brand, Showcase Cinema de Lux, opens its first location in the south as part of Southampton’s new Watermark West Quay shopping, dining and leisure complex. The 10 screen state-of-the-art cinema represents a step change in cinema evolution and is the very visual outcome of the operator’s strategy to bring the best cinema experience to its customers. The Challenge Beyond the all-laser film delivery, Showcase Cinemas continues to impress throughout its venue, investing in digital technology to enrich its customers’ entire journey right f

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