Shionogi’s Harmonized Data Foundation Powers Multiple Successful Launches Common data architecture critical to launch success. Since entering the European market seven years ago, Shionogi has rapidly expanded its women’s healthcare product line and added a hospital specialty business. A key component of its expansion strategy has been creating a harmonized and scalable customer data foundation. As a result, Shionogi is experiencing tangible benefits across the board: the increased reach, seamless rep experience, ecosystem insights, and fast, comprehensive analytics have resulted in more streamlined product launches. An integrated approach to customer data.

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