Case Study
Shat-R-Shield
975 Walnut Street, Suite 360 . Cary, North Carolina 27511 USA . Phone: 919.460.8180 Fax 919.460.0867 . www.balancedscorecard.org A Balanced Scorecard Journey Karen Ponce, CEO of Shat-R-Shield, has a mantra: “As President, my job is to work ON the business, not IN the business.” I’ve known Karen for a couple of years now so as the 2010 holidays approached, I sent an email to Karen to see how things were going. Her re