For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com Shasta Results Objectives • Shasta was looking for fun ways to support their winter 2013 campaign theme “Flavor & Fun” and highlight their wide variety of flavors. • Raise overall awareness levels of Shasta and the multitude of available flavors. • Drive traffic to retail partner locations (Albertsons and Associated Foods). • Increase Shasta Facebook “Lik

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