Case Study: Shake Shack Project: From its modest beginnings as a hot dog cart in Manhattan’s Madison Square back in 2003, Shake Shack has expanded to become one of the world’s fastest growing fast food chains with over 200 restaurants worldwide. Located in high profile venues like Manhattan’s Grand Central Terminal, Washington’s DuPont Circle and London’s Leicester Square, Shake Shack has become a familiar downtown destination in cities from Boston to Bahrain. Challenges: With “stand alone” stores as well as mall storefronts inside high traffic municipal centers, the Shake Shack project designers sought a clean but rugged urban wall pattern for both the exterior fascia and the inside counter fronts and walls. They loved the natural metallic look of real zinc bu

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