Case Study

SFR

SFR

Pages 2 Pages

www.assima.net If someone mentioned a company called Société Française de Radiotéléphone that was set up at the end of the 1980s, it probably wouldn’t mean much to you. But if they said “SFR” , the image of a square red logo would immediately spring to mind – the one you see all over the television, in newspapers, on the street and in mobile phone retailers. SFR is one of the operators that contri- buted to the explosion of the mobile phone ma

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