Customer Story Just as customer expectations for their digital activities are higher than ever, organizations that provide online interfaces to access or purchase online products and services are under increasing pressure to provide their users with a seamless, predictable and simplified experience. As an example, the average smartphone owner uses over 10 different apps on a daily basis and expects their online insurance bill pay experience to be just as seamless as posting a new photo to Instagram or Facebook. Comparing the performance of a mobile app or website to competitors in the same industry is no longer as meaningful because your customers now compare it to the top 10 – 15 apps in their device (Facebook, Instagram, Uber, etc) and expect it to perform accordingly. In fact, m

Join for free to read