CASE STUDY 01 Sport & Leisure Sector Social Media has redefined marketing communications approaches across the sport & leisure sector. The digital social landscape creates an important communication channel for disseminating information, and is increasingly being used as an alternative to picking up the phone by customers wishing to resolve customer services queries digitally. The Client – Serco Leisure Serco Leisure manages over 60 facilities on behalf of Community Leisure Trusts, Local Authorities, Universities and the Ministry of Defence. Some of the organisation’s most high-profile facilities include Bisham Abbey and Lilleshall National Sports and Conferencing Centres, National Water Sports Centre and Bangor Aurora Aquatic and Leisure Complex in Northern Ireland. The Backgrou

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