CaseStudy Real Estate CaseStudy Sepros Digital Marketing Drives Sales of Luxury Apartments for Red Sea Group with Taboola Sponsored Content CHALLENGE Promote Red Sea Group’s open apartment listings in the Highline Towers—new luxury buildings in Tel Aviv - Ramat Gan. SOLUTION Use Taboola sponsored content to drive traffic to performance-based articles, driving high quality leads. RESULTS With Taboola, Sepros saw 60% higher-quality leads and a 30% lower CPA than from Google and Facebook. In addition, the campaign saw 123,000% ROI with the sale of several properties. “After working with Taboola, we now tell our clients that content needs to be at the same level as Google and Facebook when it comes to a campaign’s budget. Our clients today sometimes perceive content as a ‘nice-to-hav

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