SEMtek Case Study SEMtek Provides the University of Alabama an Integrated, High Performance Database In the world of higher education, competition isn't limited to the athletic field. The University of Alabama's College of Continuing Studies (CCS) also competes against many other institutions as it aggressively markets its professional development and non -credit programs to prospective students in the southeastern United States. Based in Tuscaloosa, Alabama, the CCS's charter is to extend the resources of the University of Alabama to provide comprehensive educational opportunities for adults. To successfully meet this challenge, CCS engages in a wide range of sales and marketing activities to attract students to its non -credit educational programs. Yet the need to com

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