Case Study
Segway Inc.
www.segway.com Segway Inc. EMAKINA NL & CEE 96 Country and Language Combinations TRANSPORT CONSUMER GOODS The new website focuses on the social aspect rather than on the technical one and presents Segway as an opportunity to share outdoor experiences with friends. The result is simply beautiful: one vivid and vibrant platform with brilliant pictures made possible by a generous, modern design. Background Segway Inc., seated in New Hampshire, US, is the manufacturer of a two-wheeled, self-balancing electric vehicle, the Segway PT, invented by Dean Kamen and introduced in 2001. Segway has had success in niche markets such as transportation for police departments, military bases, warehouses, corporate campuses, an