Segmenting The Consumers Based On Demographics & Transactional Data
Segmenting The Consumers Based On Demographics & Transactional Data
2 PagesCASE STUDY Segmenting the Consumers Based on Demographics & Transactional Data Framework and Approach Brillio has built a predictive model to identify, at least 2 months in advance, the customers with a higher likelihood of defaulting post the heavy summer usage months of July-Aug. Demographic and consumption behavior of the customer were used as the predictor variables Compared historic disconnect rate, bad debt as a percentage of reve
