Case Study Client profile A leading U.S. bank card issuer Challenge ? Growing its small business portfolio ? Improving marketing effectiveness and efficiencies Solution Use EFX Link from Equifax to identify potential small business owners within its consumer portfolio Results ? Expand small business portfolio ? Make stronger offers ? Increase cross-selling of commercial products ? Improve marketing ROI ? Deepen customer relationships and loyalty Securely expand into the small business market with EFX Link Challenge Despite being a leading national card issuer, this customer was struggling to compete in the small business space — a widely recognized growth market. It had an existing base of small business customers; however, the portfolio simply wasn’t growing. The issue

Join for free to read